Information about cookies used in VR’s online service

In its online service, VR uses cookies to improve the user experience, measure service usage and carry out marketing activities. Cookies enable VR to create safe and user-friendly services, personalise website content, target marketing and otherwise make the service easier to use.

A cookie is a small text file that the web server sends to the user’s web browser and that is stored on the computer’s hard disk. On the basis of cookies, the content that interests users and the manner in which the online service is used can be determined. Cookies make it possible to offer more interesting content and more specifically targeted advertisements, services and perks to users on the VR website and the websites of VR’s marketing partners. 


Cookies that improve the user experience

Some of our cookies are used directly to create a good user experience. In some situations, they are indispensable for ensuring that the online service functions well and is safe and user-friendly.

We use indispensable cookies in maintaining online service sessions and the online shop shopping cart, for instance. You can block all, including indispensable, cookies in your browser settings. However, in this case it is possible that you cannot use all website services, such as VR’s online shop. In most browsers, you can block cookies in the Tools or the Privacy section of the browser settings.


Cookies that measure usage

Measuring the usage of the online service is an important element in service development and maintenance. With measurement cookies, we collect data on the extent to which our services are used, the manner in which they are used and the issues that service development should pay particular attention to. At the same time, we obtain data on the performance of our service.

VR uses Google Analytics to monitor its online service and, at the same time, to improve the user experience. The data collected by Google is anonymous. Read more about how Google uses your data.


Marketing cookies

These cookies make it easier to analyse the use of the online service and help us carry out better and appropriately targeted marketing activities. With these cookies, we can enrich the data used in the targeting of marketing activities with data we have received from third parties and target perks and marketing more closely according to your needs.

Marketing and third-party cookies are used, for instance, in the targeting of VR’s marketing on the VR website and the websites of other companies involved in marketing cooperation.

Our online service can be used without marketing and third-party cookies; however, in this case the user may not necessarily receive offers that are most suitable for them.

You can control your own targeted advertising cookies and settings in the pan-European settings service:


The use of cookies is also described briefly in the privacy policy statement.